An Impactful Collaboration for Digital Transformation through Salesforce Consumer Goods
Strauss Romania, part of the international Strauss Group and a major player in Romania’s coffee market, has taken a significant step toward the digitalization of its sales and distribution processes. With the support of Next Consult Romania, an official Salesforce partner, the company successfully implemented Salesforce Consumer Goods – a modern platform specifically designed to support field teams and optimize commercial activities.
The Need for Transformation
In a dynamic and competitive business environment, Strauss Romania identified the need to improve visibility into field operations, automate workflows, and make real-time data-driven decisions. In the past, sales teams relied on a set of separate digital tools and apps for various types of operations. Salesforce offered the solution of integrating these into a single, simpler, and more efficient environment.Strategic Partnership with Next Consult
To address these challenges, Strauss Romania chose to collaborate with Next Consult Romania, a company with extensive experience in implementing Salesforce solutions. Together, the two teams thoroughly analyzed operational requirements, business objectives, and the specific nature of the consumer goods industry.
“We chose Salesforce Consumer Goods because it’s a flexible, scalable solution that perfectly fits our market reality. With Next Consult's support, the implementation was smooth and efficient. It felt like a solution we built together, one that meets 100% of Strauss Romania’s needs and supports our business decisions.
The consultants from Next Consult demonstrated a real understanding of the business environment—both generally and in Strauss’s specific context—and acted in a truly consultative way to successfully complete the project. The implementation provides the advantage of an integrated platform capable of significantly improved traceability of operational workflows.”
Results Achieved
Strauss field representatives now receive optimized routes, clear tasks, and real-time data. As a result, data centralization and process standardization have made time spent with clients more valuable, with a stronger focus on quality and efficiency.
They can now place orders directly from the field, check available inventory, and send updates to headquarters in real time. This seamless integration reduces errors and speeds up the sales and merchandising process.
Strauss managers benefit from a centralized view of agent performance, enabling quick, well-informed decisions on commercial strategies. The service department now efficiently manages warranties, maintenance, ticketing, and technical interventions through the same platform, with full visibility into equipment history. This lays the groundwork for improving the level of service provided to customers.
Furthermore, asset management – such as espresso machines and other equipment provided to clients – is now fully digitalized. Information about location, condition, service history, and warranty details is available in real time in a unified system.
Additionally, the Away-From-Home sales process was implemented, providing visibility into ROI targets and supporting informed decision-making and opportunity approvals. Once an offer is approved, contracts are automatically generated, saving time on document drafting and approval.
Looking Ahead
“Based on the success achieved, our collaboration with Next Consult has been a true partnership—built on trust, transparency, and shared goals. The results speak for themselves!” — concluded the Strauss team.
This story demonstrates how technology, combined with the right expertise, can lead to deep and lasting transformation in any business.
Next Consult is an official Salesforce implementation partner and official reseller in Romania and Bulgaria. The company has offices in Romania, Bulgaria, UK, Switzerland and USA. It is a leading business consulting company with solid experience in digitization projects for various organizations in business sectors such as: insurance, finance, logistics and transport, trade and distribution, manufacturing, services and e-commerce. Next Consult has a team of over 100 certified consultants in all Salesforce areas: Sales Cloud, Marketing Cloud (B2B and B2C), Service Cloud, Community, Platform, Heorku, Commerce Cloud, FinancialForce, etc.
Strauss Romania is a leading player in the local coffee market and the only international company with a coffee production facility in Romania. As one of the largest providers of coffee products and services nationwide, Strauss is committed to delivering exceptional quality and value to their customers.
With one of the most experienced Research and Development departments in Romania, they continuously refine their recipes to meet the highest standards of quality. This dedication allows Strauss to offer some of the most cherished coffee brands among Romanian consumers, combining global expertise with a deep understanding of local taste preferences.
With one of the most experienced Research and Development departments in Romania, they continuously refine their recipes to meet the highest standards of quality. This dedication allows Strauss to offer some of the most cherished coffee brands among Romanian consumers, combining global expertise with a deep understanding of local taste preferences.
