Improve your customer experience with Salesforce Marketing Cloud!

Connect Salesforce and 3rd party applications to create a shared 360° view of your customers across the business. Use unified data to make every interaction - from marketing, to sales, service, and commerce - relevant and empathetic, and create meaningful engagements for every buyer based on their behavior patterns and unique profile.

Discover new ways for a better
digital marketing strategy



Journey Builder

Create new personalized customer journeys with specific interactions for each audience. Collect data about your audience from multiple online or offline sources and turn them into personalized experiences, so you can target your audience according to their preferences. Create automated journeys to deliver different types of messages at the right time, on different platforms, depending on your audience behavior.

E-mail Studio

Send personalized emails according to your customers’ preferences. Use Marketing Cloud automations features and artificial intelligence to segment, schedule and create the right messages. Create meaningful engagements for every buyer based on their behaviour patterns and unique profiles

Audience Studio

Collect data about your customers from any platform and build your audience. Use Marketing Cloud’s artificial intelligence to segment and define your target audience according to their preferences. Unify buyers and account data into a single source of truth to prioritize marketing initiatives and spend.

Social Studio

With Marketing Cloud and Social Studio, you can interact with your customers, listen, and analyze what your audience has to say regarding your products or services. Collect relevant feedback and extract meaningful perspectives about your online campaigns and how they reach your customers.

Datorama

Datorama is the smart Marketing Cloud platform you need to centralize, organize, and understand data. Datorama helps you track your campaigns results, the sales they have generated, or the costs involved in marketing activities. Analyze all data from different sources in a single platform to optimize internal costs and to better understand what works for your company.

Mobile Studio

More than 50% of those who are looking for online shopping use a mobile phone. Mobile Studio from Marketing Cloud helps you customize your messages delivered to your audience and adapt them to mobile devices. Build SMS or MMS messages, send alerts or discounts and collect data about your audience’s preferences or behaviors.
 
 

Make Data-Driven Decisions, launch Relevant Campaigns and lead on Customer Experience


Whether we are talking about e-mail marketing, digital advertising or multi-channel marketing, Marketing Cloud develops for each audience or group of customers a personalized journey to deliver the right content, at the right time. All features available in Marketing Cloud customize and optimize the entire process of knowing your target audience and measure the results and performances of ongoing campaigns.

Personalized, intelligent messaging in real-time

Know your customers through data

Leverage data and insights to help predict and optimize revenue, customer engagement and more. Reach the right audience, with the right message, in the right moment and location


Engage in Real-Time

Inspire action by humanizing each touchpoint across the customer lifecycle in real-time with dynamic content


Go Beyond Marketing

Equip Sales, Service, and Commerce with the insights and content they need to ensure a seamless customer experience


 

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