Next Consult Romania and Salesforce together with Global Technical Services in a journey of digital transformation
Global Technical Services, the largest developer and technology integrator in Romania, for security systems, chooses Salesforce and Next Consult Romania – Salesforce official reseller to accelerate the company's digital evolution and to improve business processes. GTS entered the Romanian market in 2012 and has the mission to offer companies complete security system solutions, integrated into a single digital platform.
Where did the need for digitalization in GTS come from?
To maintain its competitive advantage and keep up with customer expectations and needs, GTS quickly understood that it must engage in a process of digital transformation. The company's strategy for the coming years is to scale the business and triple the turnover. GTS’s new business model is an innovative one, based on improving operational efficiency and organizational performance.
Moreover, the global pandemic that began in early 2020 has only accelerated the process of transforming GTS into an agile, adaptable, and employee- and customer-oriented company. Also, the tools they need must allow a dynamic way of working and must connect customers and partners with the company's products and services. Therefore, GTS chose Salesforce - Sales Cloud to create a digital connection between the internal processes and the market, but also with the entire ecosystem of customers and opportunities. GTS has chosen Salesforce as a key component in their digital transformation process, giving them an overview of the business and ongoing opportunities.
Implementing a digital sales strategy with the most important Salesforce partner in the region
GTS chose Next Consult Romania as a consulting and implementation partner for Salesforce technology due to its expertise and the approach strategy for connecting sales processes. Next Consult Romania is the only official Salesforce reseller in the region, with experience in optimizing employee productivity and flexibility, who offers an Omni-experience that transforms and digitally connects all parties involved in business processes.
The ability to make informed and fast decisions is one of the great advantages of a digital sales process carried out through the Salesforce - Sales Cloud platform and centralizing all data in an agile digital platform is a key asset for GTS. Thus, access to historical data about customers or their industries is capitalized and transformed into a competitive advantage.
Regarding the internal work process, the GTS sales team and the company's management have permanent access to up-to-date information about each ongoing opportunity and align employees with a unique sales process, digitalized, responsive, and efficient for the entire organization. Also, all features of the Salesforce platform and the automations offer employees the possibility to focus more on developing and growing the business and on building a long-lasting relationship with the company's clients.
The role of Next Consult was very important for the speed at which we carried out the project. It took us 2 months to implement a project that we expect to take longer. But everything went fast, we exchanged ideas, and the implementation process took place in a targeted way, according to our needs.
As a Salesforce official reseller for Romania and Bulgaria and as a Salesforce consulting partner, in our opinion, GTS is one of the clients that have best understood the power of Salesforce technology, the Salesforce app platform, and ecosystem.
3 reasons why the choice was Salesforce
Choosing a CRM platform for the GTS sales team was a natural decision for 3 main reasons:
- Salesforce is the leading provider of CRM platforms, and previous experience in using the Salesforce cloud ecosystem was excellent.
- Salesforce is a platform that adapts to a business with a long sales process, such as businesses in the B2B sector.
- Platform customization according to the company's needs, 360-degree image of the customer, more visibility for the entire GTS team, and the ability to quickly generate recurring or on-spot reports on sales activity.
One of the most important aspects that contributed to the success of Salesforce in GTS is the passion. We have been working with Salesforce technology for 8 years, we have over 300 local and global customers, and GTS is one of the top 3 when it comes to passion for Salesforce technology.
Adopting a digital sales process in a fully digital world
Salesforce implementation within GTS took place during the pandemic, at a time when any human interaction was digital. The vision of Next Consult consultants and GTS management was to implement a model designed to optimize the way the sales team operates and to develop innovative processes to improve the work experience.Implementation experience during the pandemic was a pleased one for us. Online meetings allowed us to access Next Consult experts quickly and we ended up having meetings for as long as 15 minutes out of the need to add a button that proved to be useful and with which we wanted to test how we can generate reports based on a new information we entered into Salesforce.
