Romania acelerates Digital Transformation with AI: Next Consult and btProvider lead the way
Empowering Data-Driven Transformation
btProvider and Next Consult, two of Romania’s most experienced technology consulting companies, have joined efforts to advance the country’s digital transformation. Their goal is to help organizations evolve into data-driven enterprises by combining analytics, CRM, and artificial intelligence.
btProvider, Romania’s only Tableau Premier Partner, supports businesses in turning raw data into practical insights. Next Consult, a leading Salesforce partner in Romania and Bulgaria, delivers complete CRM implementations and guides companies in building long-term value through digitalization and process optimization.
Together, the two companies demonstrate how analytics and CRM solutions can shape modern organizations. Their collaboration now expands into AI-powered technologies that redefine decision-making and business efficiency.
AI: The Next Frontier in Business Intelligence and CRM
Artificial Intelligence is transforming every aspect of business technology. From Tableau Agent and Tableau Pulse to Agentforce in Salesforce, AI-driven automation and generative insights are redefining the speed and precision of decision-making.
btProvider and Next Consult emphasize that success in this environment depends on adaptability and practical use of AI within daily work. Becoming an “Agentic Enterprise” means integrating AI into workflows to help teams work with greater accuracy and speed, supported by consistent data and automated decisions.
The AI Conference 2025: Mapping Romania’s Digital Future
To explore how AI is influencing Romanian business, btProvider and Next Consult organized The AI Conference 2025 on October 22 at SkyHub Bucharest. The event gathered leaders, data specialists, and AI practitioners to discuss the role of artificial intelligence in business operations and customer engagement.
Key discussions at the AI Conference 2025
Guest speakers George Gavrilovici (Accesa) and Marius Costin (Freshful by eMAG) presented practical Tableau use cases that improve KPI tracking and real-time performance monitoring.
AI in Business Strategy in Romania
Alexandru Savencu, Managing Partner at btProvider, offering a comprehensive study on local adoption trends.
AI in Data: Everyday Data-Driven Insights
Alexandru Stancescu, Business Development Manager @btProvider, on practical insights with Tableau Pulse and Agent.
The Future of Data Analytics in the AI Era
Irina Mateescu, Enterprise Account Executive at Tableau by Salesforce, exploring the impact of Tableau Pulse and Agent.
AI-Driven CRM Implementation
Liviu Carcia and Maximilian Muntean from Next Consult Romania, sharing hands-on expertise in CRM transformation.
Freshful by eMAG and Tableau Pulse
Smarter decisions with AI-powered Tableau Pulse. Marius Costin, Data & Analytics Director at Freshful by eMAG.
Autonomous AI Service Agents
Best practices for a future-ready and faster adoption CRM strategy with Cristian Mihalca, and Gabriela Serbu @Salesforce.
Integration And Automation For AI Era
Unlock agent action, and govern your cross-agent ecosystem - Igor Babitsch, Senior Account Executive @ Mulesoft.
Accesa on Tableau Pulse and Agent
George Gavrilovici, BI Manager @Accesa shows how Tableau Pulse and Tableau Agent can supercharge performance.
The State of AI in Romania: Challenges and Enablers
AI adoption in Romania is growing but remains at an early stage. Companies show interest and experimentation, yet face limited data access, slow decision cycles, and risk aversion. Cultural resistance to automation also slows implementation.
Key barriers include:
• Limited data availability
• Long decision-making cycles
• Risk aversion and regulatory constraints
• Cultural resistance to AI adoption
Several enablers are driving progress:
• “Safe to fail” experimentation culture
• Creation of internal AI task forces
• Strategic partnerships with technology providers
• The rise of internal champions advocating for AI transformation
The message is clear: companies that embrace AI responsibly and measure the impact of AI-driven initiatives will gain a significant competitive edge.
Tableau Pulse and Tableau Agent: Evolving Analytics
Another important and interesting topic at AI Conference 2025 was that in this evolving world of business intelligence, Tableau is leading with innovation. Tableau Pulse provides personalized, context-aware insights in the flow of work, helping users monitor key metrics and understand business changes in real time.
Tableau Agent, on the other hand, empowers data analysts by generating visualizations, providing analysis guidance, and accelerating exploration through conversational AI.
This shift from reactive to proactive analytics means that insights now happen faster and closer to the decision point. Analysts can focus on higher-value tasks, while managers benefit from more clarity, alignment, and agility.
Next Consult: Building AI-Ready CRM Systems
On the other hand, in the CRM world of innovation, Next Consult stands as Romania’s leading Salesforce partner, bringing deep expertise in digital and AI transformation. The consulting-led approach ensures that every Salesforce implementation goes beyond technology, focusing on value realization, user adoption, and sustainable growth.
From Agile to Hybrid methodologies, flexibility combined with proven quality standards, ensures robust delivery and measurable business impact across industries.
What is important for a Salesforce partner to bring to the table:
• Salesforce CRM and ERP implementation
• Business strategy and process optimization
• Digital marketing, customer experience, and communication
As a Salesforce multi-cloud specialist, Next Consult implements the entire Salesforce portfolio, including: Sales Cloud, Service Cloud, Marketing Cloud, B2B and B2C Commerce, Partner Experience, Customer Experience, and Industry Clouds.
AI and the Rise of Agentforce: The Future of Salesforce
The AI Conference 2025 brought us another essential aspect: in the age of generative AI, Salesforce’s Agentforce is redefining what customer service, sales, and productivity mean.
Agents today need three essential elements to get work done: data, reasoning, and actions, and Agentforce brings them together in one unified AI platform.
With Agentforce, agents can:
• Connect to any data source and use it in real time for reasoning and decision-making
• Leverage workflows, automation, and APIs to complete complex tasks autonomously
• Retrieve data on demand, build action plans, and execute them without human intervention
• Adapt dynamically to changing conditions using real-time intelligence
• Operate securely within the organization to ensure accuracy and compliance
Agentforce unites humans + AI + data + action and creates a new class of autonomous AI agents that enhance every aspect of customer engagement and business productivity.
Dreamforce 2025: Global Insights brought in Romania
Dreamforce 2025, Salesforce’s annual conference, showcased how AI is reshaping CRM and enterprise operations. Many of these themes were discussed at the AI Conference in Bucharest.
The spotlight was on Agentforce and the Next-Gen CRM ecosystem that’s transforming customer engagement through AI-driven intelligence.
Key Takeaways from Dreamforce 2025 at the AI conference 2025 Romania:
Agentforce + Salesforce Unified Platform
The integration of Agentforce within Salesforce’s Service and Sales Clouds enables AI-powered self-service and CSR experiences that improve efficiency and customer satisfaction.
Next-Gen CRM for the AI Era
Salesforce unveiled how AI, unified data, and omnichannel journeys are redefining CRM. Businesses can now achieve hyper-personalization and predictive insights directly in the flow of work.
AI Agents Automating Sales 24/7
from automated prospecting and lead nurturing to predictive deal scoring, AI agents are revolutionizing sales operations, working around the clock to identify opportunities and improve data quality.
New Employee Experience with Agentforce + Slack
Salesforce also revealed how AI is transforming internal operations with Agentforce and Slack empowering HR teams to improve productivity, automate workflows, and promote company-wide AI adoption.
Conclusion: Building the Agentic Enterprises of Tomorrow
Romania’s business ecosystem is entering a new era where data, CRM, and AI converge to unlock unprecedented value. Companies that harness the power of platforms like Tableau and Salesforce, with expert guidance from partners such as btProvider and Next Consult, are not just digitizing, they are future proofing.
The journey toward becoming an AI-empowered, data-driven enterprise has begun. The key to success lies in collaboration, continuous learning, and responsible innovation.
The AI Conference 2025 confirmed that digital transformation in Romania is entering a new stage, one defined by practical use of data, intelligent automation, and collaboration between people and technology. btProvider and Next Consult have shown that progress depends on clear strategy, measurable results, and a shared commitment to learning.
The discussions on Tableau, Salesforce, and Agentforce illustrated how AI can enhance analysis, decision-making, and customer engagement when used responsibly. Romania’s business environment is still adapting, but the direction is evident: data and AI are becoming central to how companies grow, compete, and serve their customers.
AI is not a distant concept. It is already part of the daily work of modern enterprises. What matters next is how fast organizations choose to understand it, apply it, and make it useful for people.
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