logo-mainlogo-mainlogo-mainlogo-main
  • About us
  • Products
    • Salesforce – Sales Cloud
    • Salesforce – Marketing Cloud
    • Salesforce – Service Cloud
    • Salesforce – Commerce Cloud
    • Salesforce – Agentforce
  • Clients
  • Partnership
  • Request a Demo
  • News
    • Salesforce Conference 2026
  • Resources
Contact us
✕
Categories
  • Blog
  • Latest news
Tags

Digital transformation is no longer nice to have, it is imperative!

This all-digital, work from anywhere world will endure, continuing far beyond the pandemic. Salesforce Digital 360 is how you put your customers at the center of everything you do!

This was the key message of the 9th annual Salesforce conference in Romania! Digital transformation is now more necessary than ever, and this has been proven to us over the last 2 years. To drive business growth and success, companies must now unite departments and teams, as well as create a cohesive image of all activities that take place around the customer.

Take your customer satisfaction through the roof: Deliver faster, smarter, and more personal customer support

Business executives from major Romanian companies met on May 19 in Bucharest to explore the innovative processes behind some of the most successful stories from organizations such as Teilor, Aquila, OTP Bank Romania, and Global Technical Services. During the event, attendees had the opportunity to learn from Emil Dan - CTO @Teilor and Cristian Mistodie - QA & CS Director @Aquila why customer support departments play a vital role in gaining long-term customers and improving their experience. They also discussed how to improve customer satisfaction with the Salesforce Service Cloud platform and how to streamline customer support teams by building a 360-degree customer image.

Salesforce Conference BucharestSalesforce Conference Bucharest
Salesforce Conference BucharestSalesforce Conference Bucharest
Salesforce Conference BucharestSalesforce Conference Bucharest
 

Boost your metrics and harness the power of data to get rich, dynamic AI powered insights

During the conference, Constantin Mareş - Board Member and Chief Digital Officer, and Cristian Magargiu - Advisor to DCEO Business Division at one of the most important and well-digitalized banks in Romania - OTP Bank, discussed the impact of data analysis on the journey of digital transformation for a banking organization. They also talk about how data is capitalized as a competitive advantage to boost performance within the organization.

Salesforce Conference BucharestSalesforce Conference Bucharest
Salesforce Conference BucharestSalesforce Conference Bucharest
Salesforce Conference BucharestSalesforce Conference Bucharest
 

Empower your teams to power revenue growth: Sales in action

Lucian Matoanu - Deputy CEO @Global Technical Services addressed the importance of digital sales for companies, especially B2B organizations, as well as the reasons why companies of all types should pursue digital sales models. In addition, he explained how GTS uses Sales Cloud - a scalable platform with intelligent capabilities to automate sales processes.

Salesforce Conference BucharestSalesforce Conference Bucharest
Salesforce Conference BucharestSalesforce Conference Bucharest
Salesforce Conference BucharestSalesforce Conference Bucharest
 

Connect data from any system to go digital faster: MuleSoft Anypoint Platform

Last but not least, Alexandru Neațu - Digital Solutions and Application Development Director @Apa Nova and a speaker at the 9th annual Salesforce conference, explained why big organizations need solutions for integrating data, and systems, but most importantly, the people who use them. During the conference, Alexandru Neaţu also talk about why they chose MuleSoft, how Apa Nova decided to implement an API Lifecycle Management Solution, and the impact MuleSoft had on their organization.

Salesforce Conference BucharestSalesforce Conference Bucharest
Salesforce Conference BucharestSalesforce Conference Bucharest
Salesforce Conference BucharestSalesforce Conference Bucharest

Salesforce's annual conference highlighted the importance of unifying sales, marketing, customer support, commerce, and IT departments to deliver a connected and more personal customer experience. This year's speakers shared a unique experience of how they built new, digital business processes that enable their organizations to deliver the kind of experiences that customers love today.

After hearing all the inspiring success stories of our guests, we concluded that better experiences result in stronger relationships, and Salesforce Digital 360 is a tool you can use to deliver more "WOW" moments for customers.

We look forward to seeing you next year as we celebrate 10 years of organizing the Salesforce conference in Romania and Bulgaria!

Share

Related posts

The 13th Annual Salesforce Conference is coming on March 19, 2026: THE AGENTIC SHIFT


Read more

Romania acelerates Digital Transformation with AI: Next Consult and btProvider lead the way


Read more

Discover the Power of Salesforce: 3 Webinar Series with Next Consult & Salesforce


Read more

Contact us now!

Send us an inquiry and our team will help you choose the right solution for your business.
We are going to lead you through your way to excellence!

    We would be happy to keep in touch with the latest trends and innovations in the technology field we promote:

    Through the following channels:



    ©2026 NEXT CONSULT SOUTH CENTRAL EUROPE SRL. All rights reserved