One of the missions of Next Consult consultants was to introduce students to the innovative world of Salesforce solutions and to show them how they can automate and optimize business processes and workflows. Also, the goal of the Next Consult team was to prepare and train young students for a future careers in the world of digital technologies. Currently, the labor market is part of a digital economy, and the talent needed must reflect current trends and employer requirements. Thus, Next Consult together with the coordinating professors from the Faculty of Economics and Business Administration - Department of Economics and Business Administration at Babes-Bolyai University joined forces to show students how they can free up people’s time by streamlining processes and automating tasks, using Salesforce products.
Our message for the students was straightforward: Salesforce is the world’s #1 customer relationship management platform and Customer 360 is a way to unite all your teams on one integrated platform with a single view of the customer. The first practical seminars were dedicated to 3rd-year students in the course "Leading and promoting sales". They were actively involved in using Salesforce Sales Cloud products and learned from Iuliu Vostinar - Senior Sales Cloud Consultant how to create a complete workflow of collecting, centralizing, and managing new business opportunities. Students also had the opportunity to understand how Sales Cloud automates and optimizes sales processes and drives business growth with customer-first digital experiences.
For master's students, during the course "Online Marketing Research", Alexandra Iacob - Marketing Cloud Consultant, discussed with students about the importance and role of marketing data. Thus, they were able to see live how Salesforce Marketing Cloud helps marketing departments use data to make marketing messages more relevant and unify known and unknown data to make every interaction relevant and empathetic. Finally, the students saw how a marketing automation solution helps them create 1-to-1 customer journeys with you 1 single source of truth for each customer.
This year's series of practical seminars was completed by our colleague Alexandru Stancescu - Delivery Manager at btProvider. He presented the students with practical approaches on how to discover the stories behind the data and provided them with support in accelerating their journey into the world of data analytics and visualization. Students also had the opportunity to see how sales and marketing data can be used to perform better on key business metrics like revenue growth, customer retention, and profitability. Finally, the students learned how to explore data and discover new insights to build a data- and insights-driven strategy using Tableau.
In 2021, Babeș-Bolyai University, Faculty of Economics and Business Management, started collaborating with Next Consult and btProvider to practically prepare students for the use of new technologies. Thus, the leading CRM solution- Salesforce, and Tableau - data visualization tool was presented to students. This year the collaboration was developed so that the students were prepared in several hours by the specialists of Next Consult and btProvider even to use these technologies. I appreciate the education methods used by the whole team through which they stimulated our students to discover certain aspects of the platforms, thus being actively involved in the learning process. I also want to highlight the enthusiasm of the Next Consult and btProvider specialists through which they manage to inspire the new generations of students. We thank the Next Consult team and btProvider for supporting practice-oriented education.
Conf. Univ. Dr. Alt Mónika Anetta - Faculty of Economics and Business Administration - Department of Economics and Business Administration in Hungarian Language at Babes-Bolyai University
We were thrilled to honor for the second year the invitation of Babeș-Bolyai University, Faculty of Economics and Business Management. Our goal is to train generations of students and prepare them for their future. It is vital that Romanian businesses are involved in today's educational process to help students easily enter the job market after they have completed their studies. Our plan is to be actively involved in the education of our future employees and we are glad that the vision of the professors from Babeș-Bolyai University, Faculty of Economics and Business Management is intertwined with ours. Together we can offer young students the tools they need to build a career that meets the current needs of companies. We thank the Faculty of Economics and Business Management for this invitation and look forward to the next partnership.
Liviu Carcia, CEO – Next Consult Romania