Building relationships with the digital-first customerBuilding relationships with the digital-first customerBuilding relationships with the digital-first customerBuilding relationships with the digital-first customer
  • About us
  • Products
    • Salesforce – Sales Cloud
    • Salesforce – Marketing Cloud
    • Salesforce – Service Cloud
    • Salesforce – Commerce Cloud
  • Clients
  • Partnership
  • Request a Demo
  • Resources
    • News
    • Events
Contact us
Categories
  • Latest news
  • Uncategorized
Tags
Marketing Automation Tool Salesforce Marketing Cloud

Marketing automation tool for building relationships with the digital-first customer

Marketing Automation Tool Salesforce Marketing Cloud Next Consult
 

How Salesforce Marketing Cloud, the best marketing automation tool, can help you know your customer, humanize every moment, and optimize impact


What is the connection between a marketing automation tool and personalized marketing to build customer relationships? And why aren’t more brands delivering it?


It is more difficult for customers to remain loyal to a brand today as they will readily switch to a company that offers them a better customer experience. A recent Salesforce survey found that 84% of customers say that being treated like a person, not a number, is very important to winning their business. However, they feel that only 34% of companies deliver this kind of experience.

Why is this happening? Why do companies lose customer trustworthiness or fail to retain their loyalty and keep them close to their brand? Because of siloed systems, legacy tools, and lack of proper skill sets, many brands are struggling to create a single source of truth for their customer data. If you don’t truly know your customer, it’s impossible to personalize your marketing. And if you don't know how to use the data you have about customers, you can't offer the experiences they expect.

As cookies and third-party identifiers go away, effectively using first-party data is even more important. At the same time, customer concern over privacy has led them to be more reluctant to share their information without an equitable value exchange in the form of a personalized, helpful experience. So, it is becoming more and more important to have the necessary tools to use customer data as they expect and to capitalize on it and turn it into customer loyalty events.

Make every moment count

Marketing Cloud is a marketing automation tool that brings together all your customer data, including information residing in legacy systems, to create a single source of truth.

This allows you to understand the complete picture for each customer and engage with relevancy. You can then humanize every moment, inspiring action, and loyalty by personalizing the total customer experience, at scale, on different channels (email, mobile, push notifications, social networks). And you can optimize impact and efficiency with greater visibility and insight through unified analytics.

Read more
data_model_marketing_cloud_marketing_automation_tool_3
journey_builder_marketing_cloud_marketing_automation_tool

Go Beyond Marketing

Marketing Cloud is also a marketing automation tool that helps make it easy to orchestrate seamless personalized marketing for your customers across every step of the journey.

Marketing Cloud is equipped with composable apps and services, clicks-to-code tools, and a robust ecosystem of ISV and partner apps that are prebuilt and pre-integrated on the platform. It also helps you communicate with customers on the channel they prefer, at the right time. Using customer data that is now centralized in Marketing Cloud, you can segment audiences to create better and relevant customer journeys with multi-channel messages.

Read more

Key reasons companies choose Marketing Cloud as a marketing automation tool

 

Intuitive design

Marketing should be about connecting with customers, not about learning software. With Marketing Cloud, people of all skill levels can explore and analyze data and use it to connect with customers.

Unified platform

Built on Salesforce’s Growth Platform, Marketing Cloud helps put your marketing, commerce, service, and sales data to work to unlock powerful business use cases.

Fast, flexible, and scalable

You can move at the speed of your customer with real-time insights and optimize performance with actionable analytics.

Open ecosystem for quick innovation

Marketing Cloud allows you to leverage the power of 8,000 connected apps through AppExchange, and build on the success of thousands of other users.

Free on-demand learning for all

You can prepare for the future by skilling-up your entire organization through Saleforce’s Trailhead community.

Governance and security

Salesforce takes data security very seriously; it’s their number one value. They utilize some of the most advanced technology for Internet security available today. And you’ll always be 100 percent in control of all your data.

How to get started


As a Salesforce official reseller that specializes in Telecom, Banking, Insurance, Food & Beverage, Pharma, Aviation, Online, Utilities, Government, Ports, Holdings, Gaming industries and with teams certified in all Salesforce areas: Salesforce Sales, Marketing Cloud (B2B and B2C), Service Cloud, Community, Platform, Heroku, Commerce Cloud, Next Consult can implement Marketing Cloud quickly and efficiently. We’ll help you see and understand data to not only develop stronger marketing, but to build stronger relationships with your customers.

See more
AUTHOR~1
 

Explore what's possible


Develop, plan and implement success with Salesforce Marketing Cloud


Request a DEMO Read about Marketing Cloud
Share

Related posts

CRM for Sales Salesforce Sales Cloud Next Consult
June 24, 2022

Driving growth by adapting to the new, digital-first customer


Read more
June 14, 2022

Digital transformation is no longer nice to have, it is imperative!


Read more
June 6, 2022

INTERNSHIP: Junior Developer, Salesforce Marketing Cloud


Read more

Contact us now!

Send us an inquiry and our team will help you choose the right solution for your business.
We are going to lead you through your way to excellence!

Contact us:

By submitting the Contact form, you confirm that you agree to the storing and processing of your personal data by Next Consult Ltd. as described in our Privacy Policy

Offices:



USA

4501 Mission Bay Dr., Ste 3A
San Diego, CA 92109

Тel +1 (858) 251-4622

E-mail: sales@next-consult.com

UNITED KINGDOM

Rosemount Avenue, West Byfleet, Surrey, England, KT14 6LB

Тel +44 20 3129 7372

E-mail: sales@next-consult.com

SWITZERLAND

Baarerstrasse 75
CH-6300 Zug

E-mail: kontakt@next-consult.ch

Competence Centers:


BULGARIA

22 Zlaten Rog Str.,
floor 6

1407 Sofia

Тel +359 2 865 8436

E-mail: sales@next-consult.com

ROMANIA

Montreal Square 10, East Wing, 2nd floor, Bucharest, District 1

Тel +40 725 680 757

E-mail: sales@next-consult.com

Policies:

  • Privacy Policy
  • Salesforce Support General Terms & Conditions
  • SFDC Terms of Use
Next Consult Inc. 2020