Deliver financial wellness through unified customer experiences with Financial Services Cloud
For bankers, advisors, and insurers working in the financial service industry, trust is the foundation of every customer engagement. Developing long-term relationships is not only crucial for winning new business, but also key to building long-term relationships.
The key to building trust with customers in today's digital-first world is to deliver seamless, personalized experiences. There is no one-size-fits-all solution for customer services, as each client has unique circumstances, preferences, and objectives. In fact, 40% of customers say they’d switch banks or financial service institutions to get a more personalized experience.
Industry Trends Necessitating Transformation
of the global workforce is predicted to become remote workers and will need to onboard and manage customers virtually
of customers say online capabilities are important whenselecting a financial services institution
fines issued in 15 months from Sep 2018 - Dec 2019 based on non-compliance
What Our Most Successful Customers Do
1. Finding and cultivating new customers
Finding and connecting with potential customers is no simple task — in fact, it’s harder than ever. Consumers today receive thousands of spam messages and get calls from unknown numbers every day, so financial service providers' communications are often overlooked. Companies from financial service industry need more effective methods of connecting with leads today, as email is being deleted and unknown numbers blocked.
How Financial Services Cloud helps:
Relationship mapping:
Financial Services Cloud uses Einstein Relationship Insights to help uncover unexpected connections that can open the door for more rewarding business opportunities. Financial Service Cloud’ users can use AI to discover prospects in their own networks and automatically populate a dashboard with those leads. This innovative approach to lead generation allows employees to spend less time cold calling and more time establishing relationships with customers.
Unifying data:
By integrating Financial Services Cloud into their ecosystem, companies get a comprehensive view of their activity. In this way, stakeholders can track referrals and organic growth more efficiently, allowing them to better understand account holder/policyholder relationships.
2. Providing seamless digital experiences
Like most industries navigating the post-pandemic world, financial service firms face growing expectations for digital experiences. In the new era of customer expectations, delighting customers can be difficult if the data is siloed in disparate legacy systems. Financial companies want to differentiate themselves from their competitors by offering seamless, personalized digital experiences to their customers.
How Financial Services Cloud helps:
Automation:
With Financial Services Cloud, financial companies can automate customer-facing processes, reduce manual work, and simplify customer service. This puts financial service providers in a better position to meet customer demand while giving them more freedom to add a human touch when and where it’s most impactful.
Personalization:
Financial service companies can lean on Financial Services Cloud as their single source of truth for customer data. With this, stakeholders can collect, analyze, and act upon information gathered from customers in order to generate actionable insights. Financial businesses can craft unique, personalized experiences and recommendations for their customers by understanding their needs in a comprehensive manner.
Omni-channel touchpoints:
With Financial Services Cloud, your prospects can efficiently connect with their clients across email, phone, and chat. These omnichannel options enable firms to build a consistent brand experience at the time and place of their customers’ preference.
3. Improving collaboration, productivity, and compliance
Many financial service providers must navigate a web of disjointed, out-of-sync legacy tools to carry out their daily tasks. Operating efficiently is challenging when the digital ecosystem is unaligned. Increasing collaboration, streamlining processes, and simplifying compliance are all goals financial companies aim to achieve with modern technology.
How Financial Services Cloud helps:
360-degree view:
Financial Services Cloud empowers business from financial industry with a single, comprehensive view of each policyholder, which helps agents, bankers, brokers, and service reps do more for their customers. When the entire organization is aligned with a single system, employees can collaborate in real-time to solve cases faster which can help bolster the firm’s capacity to serve more customers.
Software integrations:
Companies and their customers lose valuable time when employees need to switch between different software platforms to find solutions. These inefficiencies can be addressed with Financial Services Cloud thanks to its strong integrations with several leading fintech software platforms. Your prospects will spend less time switching between different platforms when you have a unified system in place.
Compliant data sharing:
Trust is at the center of business relationships, so securing customer data is a high priority. Companies can securely distribute sensitive information to the right people for review and approval using Financial Services Cloud. Salesforce helps firms comply with privacy laws by ensuring that only approved team members have access to confidential information.
