Senior managers and owners of top companies joined the 8th Annual Salesforce Conference in Romania and Bulgaria!
The end of March brought together senior managers and owners of some of the most important companies in our region, during the 8th Annual Salesforce Conference organized in Romania on March 31 and in Bulgaria on March 30: DPD Romania, GTS Romania, CEZ, Postbank, Steelmet, Global Brands Distribution, Nick Electronics, Trade League and eBag.
2020 was a year full of challenges, and our guests, together with experts in business development and digital transformation have decided that business growth must continue and must adapt to current times. The participants addressed topics related to sales process optimization, customer support, marketing, ecommerce, and business data analytics.
Today, more than ever, businesses need digital ways of working, regardless of their industry. To maintain a competitive advantage and to meet customer requirements, companies must adopt a new approach, customer centric, which places the customer at the center of their business. Also, business processes must be carried out using powerful technologies that support this new way of working and that offer traceability and performance in carrying out their activity.
GTS Romania is one of the companies that has understood that business growth and success are based on innovative technologies that support sales processes, automate repetitive tasks, and constantly monitor business health. Elena Chirila, GTS Commercial Director, chose Salesforce for its scaling capabilities that can be applied to their business and for the overall image it offers on sales processes.
We wanted traceability for our overall sales strategy and a radiography of the evolution of our business. It is important for us to have a CRM that helps us know constantly where we are in terms of sales processes. Salesforce gives us such analysis and it helps us create a complete image of lead-opportunity conversion. Of course, Salesforce gives us traceability and predictability, very important aspects for our organization.”
The courier company DPD Romania joined this year's Salesforce conference, and their representative Claudiu Ascunseanu - Regional Director, discussed about the need for digital transformation in a field where speed in providing solutions for their customers matters the most..
We realized that we need to improve not only the internal processes, but also to focus more on our customers and be able to offer them the services they are looking for, just when they need them. Salesforce has provided us not only with technology for digitalization, but also became a starting point in imposing a new way of working and transforming into a customer-oriented company. And nowadays, being customer-oriented is becoming more and more important!”
In today's world, the way we connect with customers and engage with them is also part of the sales and customer service processes. It is important to work with technologies that give consumers more control and help them quickly identify answers to their needs. Dimcho Stanev, Executive Director at CEZ Electro Bulgaria spoke about the areas that mattered for them when choosing Salesforce and Next Consult as partners for business digitalization.
We believe we have found a reliable partner in Next Consult. The success of the implementation does not depend on buying the best or the most expensive solution, but more so on knowing what you want to achieve with it and on having someone with solid experience in this area that will help you find the right answers to the questions you ask yourself.
In terms of ecommerce, this is probably one of the areas with the biggest need for digitalization. In recent years consumers have learned and will continue to use digital channels when it comes to interacting with brands and buying the products they need. Milena Ibisheva from Global Brands Distribution, official representative, and distributor of several luxury fashion brands, including Guess, Ralph Lauren and Superdry, quickly understood that the experience they offer their consumers must be in line with their expectations and needs. And most importantly, they need to respond to them exactly at the right time. That is why they chose Salesforce Commerce Cloud platform to deliver a digital experience tailored to each consumer.
In 2020, we were faced with the need to move to a platform that meets our desire for innovation and development. We were looking for a partner that speaks our language and with whom we can go quickly through every step and while being adequate to the consumer requirements and the market competition. That is how we met Next Consult ", commented Milena Ibisheva, Head of Marketing and E-commerce.
This year's 8th Annual Salesforce Conference recorded the following numbers: 9 well-known market leaders, 9 shared success stories, 9 satisfied customers of Salesforce and Next Consult. Business growth and the technologies of the future that underlie them are some common characteristics of this year's participants.
